GivingTrend brings a fresh and tested approach to the capital campaign experience built on a foundation of data, metrics and solid fund-development principles. We specialize in conducting campaign planning studies and capital campaigns for nonprofits of all sizes who desire a positive, yet direct approach designed to meet a defined set of goals. GivingTrend has built its methodology on a client and donor centric model that starts and finishes with “listening”. There are no templated documents, plans, letters, communications – we build it to meet the character of your organization. Our approach is a direct, professional and personalized campaign based on solid strategy and data-driven decision process. We never use “temporary” consultants or sales people to manage your campaign. You receive personalized campaign management from a professional and seasoned team with experience in all aspects of the campaign process.
In preparation for a new capital campaign, GivingTrend may recommend conducting a comprehensive campaign planning study to assess, as well as, develop support for the project, recruit potential leaders, identify challenges and determine how much money you can expect to raise. While a feasibility study will provide certain basic information, our research deployed in this phase will provide a solid foundation for strategy. Not only will your database be assessed, but our unique data-driven analytics will provide insight that others may not uncover. GivingTrend analytics helps to define strategy best deployed in your environment and enables our team to make recommendations based on actual data.
We never use a template to manage your process. We take a personalized approach where our professional team first learns about your organization, its needs, constituencies, and strengths. We don’t use sales people or junior/temporary consultants. Our teams are professional, skilled, and committed to your success. Ongoing attention even after a capital campaign ends is fundamental to our process. Our campaign practice is designed to develop and build on relationships that are critical to your organization. With every engagement we undertake, we stay focused on delivering the right set of services for a nonprofit’s specific needs now and into the future.